Needs attention
Payment failed
A customer’s $29 Pro subscription renewal failed. That revenue is now at risk and may need a follow-up.
Now receiving eventsSee it work →
Your apps send events.HookFeed turns them intohuman insight.
AI reads every webhook, explains what changed, and surfaces what needs your attention—in one calm inbox.
Live activityAI translation
NOWStripe
invoice.payment_failed$29 MRR needs attention12sGitHub
deployment.successProduction is live41sYour app
user.createdA new customer signed up01 / TranslateRaw JSON in.
Raw JSON in.
A useful sentence out.
What your app sends
{
"type": "invoice.payment_failed",
"amount": 2900,
"currency": "usd",
"plan": "Pro"
}02 / How it works
Three steps from noise to signal.
Send
Point any app or service webhook to your private HookFeed endpoint.
Understand
AI reads the payload and explains what happened, what changed, and why it matters.
Act
Scan one calm inbox or a daily digest for the few events that deserve your attention.
03 / DigestDon’t read every event.
Don’t read every event.
Read what changed.
HookFeed rolls a day of app activity into one short brief: the wins, the risks, and the things that need you next.
Daily digest
Today on your products
Revenue4 new subscriptions+$116 MRR
Risk2 failed payments$58 at risk
Product38 new users12% above average
Systems6 deploymentsAll healthy
Make your webhook stream readable.
HookFeed is being built for solo builders and small product teams.
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